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  • roots

    Ube has been beloved in the Philippines and other parts of Asia for generations. We are bringing that special flavor to the Netherlands, with respect for where it all began.

  • PURE IN QUALITY

    No complicated story. Just high-quality, 100% pure ube with its signature purple color and soft, mildly sweet flavor.

  • do it your way

    From ube latte and matcha to ice cream, pastries, and desserts. One ingredient, endless possibilities to create something new.

Ube latte in doorzichtig bikje

OUR STORY

Ube Nederland began during a trip through Asia, where we were first introduced to the strikingly purple ube. Its flavor, natural color, and versatility made an immediate impression. At the same time, we noticed how difficult it was to find authentic ube in Europe. That had to change. And so, Ube Nederland was born, with one clear ambition: to make authentic, high-quality ube accessible to everyone and to introduce Europe to a flavor that has been beloved in Asia for generations.